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Launching a corporate social responsibility initiative without proper foresight is a huge risk because your program will be a public-facing endeavour with multiple stakeholders expecting your firm to follow-through. Strategic planning can ultimately reduce the possibility that your company will gain a reputation of too much talk but no action, which will eventually harm your bottom line.
As a team we have a wealth of experience to support you in formulating a ‘best in industry’ CSR plan.
Whether you have self-imposed or stake holder imposed Corporate Social Responsibility commitments, we can provide a full design and delivery model to meet and exceed your targets and goals.
We provide a full turnkey service and can support you from tender through to delivery.
The Benefits of CSR:
1. Improves customers’ perception, advocacy, engagement and trust towards your brand.
It is important for companies to have a socially conscious image that also represents who they are. Employees, stakeholders and consumers prioritize CSR when choosing a brand or company.
2. It attracts and retains employees.
It is important to note that the next generation of employees (Gen Z) seek out employers that are focused on: people, planet and revenue and an estimated 44% of millennials and 49% of Gen Zs depend on their personal ethics to determine the type of work and companies they would join.
3. It increases your appeal to investors.
By demonstrating a developed CSR program and initiative, your company is bound to become more appealing to both current and future investors.
4. Competitive advantage
CSR initiatives enhance a firm’s competitive advantage by influencing decisions of the firm’s stakeholders in its favour.